Polestar recently announced that it would sell smartphones in China, home of its parent company, Geely. Though odd, the move wasn’t a total surprise, given the automaker’s move to electrification and the often tight integration between owners’ phones and their vehicles. We poked fun at the announcement, but Polestar forum users took things a step further with a survey on whether owners would buy the phone should it be offered here.
Though totally unscientific, survey responses appear to tilt heavily against buying a Polestar phone. Some cite the Chinese manufacturer as a reason not to buy one, while others bemoan Polestar’s already-complicated app, saying that the phone could not possibly be any better.
Regardless of the manufacturer, smartphones are increasingly important for new vehicle buyers. Beyond connected apps that enable remote start and stolen vehicle location services, some automakers let owners use their phones as keys, and almost everyone uses Apple CarPlay or Android Auto these days.
Automotive smartphone partnerships aren’t a big thing here in the States, likely because Apple rules the market here. Additionally, buyers would need to be really into their Polestar to spend more money on a branded phone, especially when the company’s app offers most of the remote features people regularly use.
[Image: Polestar]
Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.
from TheTruthAboutCars https://www.thetruthaboutcars.com/cars/news-blog/polestar-forum-users-are-not-keen-on-buying-the-company-s-smartphone-44502919?utm_medium=auto&utm_source=rss&utm_campaign=all_full
No comments:
Post a Comment