Infiniti Rolls Out New Logo and Dealership Designs

Infiniti has had a bumpy ride with sales numbers recently, but the rumors of its demise are overblown at best. As companies sometimes do, the automaker is hoping a fresh coat of paint will help it revive flagging interest and generate some traction to boost revenue. Infiniti recently announced a new retail setup and a fresh logo with such subtle differences from the old version that only the keenest eyes will pick up the changes.

Infiniti’s updates start with its dealership structure, which is changing to a minimalist setup that draws influences from classic Japanese design philosophies. It uses light and shadow to create a sense of space, and the new showroom look feels more like an art gallery than a car dealership.

The new logo is Infiniti’s fourth. It features a new lettering design with updated spacing for a more modern look. Looking at it next to previous designs, it’s easy to see the differences, but alone, it appears unchanged from the brand’s past. The font is less bold, and the “infinite road” shape now has a small space between the interior points, but there’s not much else setting it apart from its predecessors.

Infiniti also announced a new multisensory design architecture that will include scent and sound elements in vehicles. There’s a new scent inspired by a Japanese forest, and in-vehicle sounds will soon be revised with notes from the human voice and locations in Japan.

[Image: Infiniti]

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from TheTruthAboutCars https://www.thetruthaboutcars.com/cars/news-blog/infiniti-rolls-out-new-logo-and-dealership-designs-44501563?utm_medium=auto&utm_source=rss&utm_campaign=all_full