It’s been at least five minutes since Ram has rolled out a special edition for one of their trucks, meaning the time is right for yet another one. This time around, they’re reading from the TRX handbook and gifting the Havoc trim to its half-ton Rebel.
We all know why they do this, of course. Absent big news like a revised interior or new powertrain options, packages such as these do a decent job of getting the vehicle into a news cycle and potentially dragging a few customers into the showroom. At a minimum, it provides yet another option for gearheads to stand out from their neighbor who bought a new Ram 1500 last month. Can’t have the same truck as yer buddy, don't cha know.
Ram is calling this a “limited run color offering”, ranking up there with the occasions in which they slathered the Ram Classic with short-lived lime green or atomic orange hues. Terminating these colors doesn’t mean they are unpopular, just that they’ve done the job of pulling forward a few buyers and creating a bit of buzz.
Showing up for work in Baja Yellow, the Ram 1500 Havoc Edition is based on a Rebel trim equipped with the $4,495 Level 2 equipment group. As such, this means the truck will have the enormous 12-inch infotainment touchscreen packing Off-Road readouts, heated front seats, 19-speaker sound system – in short, most of the luxury gear sought after by many truck buyers in today’s superheated market.
The hard-to-miss Baja Yellow paint is supplemented by those Rebel graphics on the Havoc, stickers which are $495 on other Rebels. The grille, bumpers, and badges have all been dipped in a pot of inky black paint. Under the hood is a 5.7L V8 Hemi with the eTorque mild hybrid (very mild) system. This means power checks in at 395 horses and 410 lb-ft of torque, just like it has done since this engine came off the ark. To put it mildly, Ram needs to weasel a few bucks out of their corporate overlords and find a way to stuff the Grand Wagoneer’s twin-turbo Hurricane mill in this thing. Those 510 ponies will do nicely, thank you.
The asking price for the 2023 Ram 1500 Rebel Havoc is set at $72,205. They are set to go on sale later this Spring.
[Images: Ram]
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from TheTruthAboutCars https://www.thetruthaboutcars.com/cars/news-blog/ram-introduces-havoc-edition-for-half-tons-44500945?utm_medium=auto&utm_source=rss&utm_campaign=all_full
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