Saturday, March 25, 2023

Some Automakers Change CPO Vehicle Criteria to Boost Sales

some automakers change cpo vehicle criteria to boost sales

Certified used cars can be a fantastic value and offer manufacturer-backed warranties that make the ownership experience much less stressful. That’s when things are working normally, but some automakers are expanding the certified preowned (CPO) criteria to include older vehicles. 


Automotive News reported that most automakers saw CPO sales fall due to many factors, including the fact that there were far fewer new cars available, so the number of returning used cars in trade-ins or sales decreased. Some companies have chosen to boost sales through incentives and other promotional measures, but others have taken a different approach.


Hyundai expanded its CPO criteria by one year or 20,000 miles to include six-year-old vehicles with up to 80,000 miles. The automaker also asked dealers to stop using “Hyundai certified pre-owned” in favor of “Hyundai certified used” in response to survey data that showed customers better understand the “used” term.


Ford offers a lower-tier program called Blue Advantage, which it introduced in 2021. The setup allows cars with 120,000 to 150,000 miles to be certified, which significantly increases the number of certified vehicles dealers have to sell. A few companies may have skipped certification altogether due to high demand, meaning the cars will sell even without CPO status. 


[Image: AntonovVitalii via Shutterstock]


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from TheTruthAboutCars https://www.thetruthaboutcars.com/cars/news-blog/some-automakers-change-cpo-vehicle-criteria-to-boost-sales-44499991?utm_medium=auto&utm_source=rss&utm_campaign=all_full

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