Steve Carlisle, whose job title was recently upgraded to president of GM’s North American operations, knows you can’t market emissions-free driving on novelty alone. The former Cadillac brand boss offered a hint about the window sticker affixed to the upcoming Cadillac Lyriq electric SUV on Wednesday, citing a need for competitive pricing. The Lyriq, which […]
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from The Truth About Cars https://www.thetruthaboutcars.com/2020/08/too-high-a-price-would-be-the-kiss-of-death-for-cadillacs-lyriq-gm-north-america-prez/
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