Wednesday, September 11, 2019

With IIHS Award, Ram Scores a Marketing Coup Over Ford

While Ram’s holdover 1500 Classic isn’t about to earn any top safety awards, its current-generation successor just did. The Insurance Institute for Highway Safety bestowed a coveted Top Safety Pick + label upon Ram’s strong-selling full-size pickup, making it the first vehicle in its class to ever earn the accolade. Lots of pickups are plenty […]

The post With IIHS Award, Ram Scores a Marketing Coup Over Ford appeared first on The Truth About Cars.



from The Truth About Cars https://www.thetruthaboutcars.com/2019/09/with-iihs-award-ram-scores-a-marketing-coup-over-ford/

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